Document A
09.04.2025
Operate
OPERATE ALPHA:We're hiring!
Chaos
Clarity
Chaos
Clarity

Operate

A CRM designed for sales, built for founders.

EARLY ACCESS
Date
04 Sep. 2025

Let’s be real. As a founder, sales can feel less like a process and more like a black box. Or maybe a black hole? Whatever you call it— And for something that feels so opaque, sales tooling doesn’t seem to shed much light.  ˖  ࣪ ⊹ ࣪ ˖

This is why we’re building Operate.

  • You deserve tools that cut through the noise and help you move deals forward with confidence.
  • Customer feedback is your edge. Use it to close the loop between building and selling.
  • Science meets art. Method meets madness. Dare we say cRaFt? Whatever you call it, we believe software should be beautiful, fast, and easy to use.
I.

THE CRM YOU DIDN’T KNOW YOU NEEDED

Operate enters the picture at the moment when you are trying to of one-off sales. (Which is fine, by the way. Every founder starts there). But maybe you’ve been wondering:

“How did that introduction turn into a conversation? How’d that conversation turn into a sale?”

When you look back on them, these things can feel like magic (or, worse, like luck). With Operate, you’ll have the context you need to keep things on track, avoid unforced errors, and .

Operate
01

Momentum Matters

You the intro call! Feels good, right? But...now what?

Hot take: most sales tools aren’t made for closing (let alone speed). They’re bloated Swiss Army Knives, promising to “do it all.” Operate isn’t that. We’re building to take you from qualified to closed. Less guesswork, more signal.

(Tiny, ineffective scissors not included.)

Momentum
Filter
Sun Microsystems
Atari
Apple
Silicon Graphics
VMware
NeXT
General Magic
Playbook
Mid-Market Close

The team is leaning in especially with their FY2026 goals around operational efficiency

    Success criteria: Identify 10 usage-based leads that move to enterprise by end of Q1
    Champion: Audrey will be in SF this week. Schedule time to meet up
    Risks: Rare to not have an intro to the legal team by this stage
Next steps
Prospect into @atari and find two other folks who might support the deal
Draft contract for implementation team to review before legal
Start custom onboarding doc
Add next step…
Add all suggested
Text Audrey for in-person coffee
Ask for an intro to the legal team to get ahead of redlines
Previous steps
·
15
Deal coaching
Moe
alan
·
1 min ago
Who seems like they own implementation?
operate
·
just now
Based on the last calls and emails,
@sara
View work
Moe
Reply to operate
Playbook
Qualification Call
Moe
Send intro email to
@Toni Gemayal
Due tomorrow
Moe
FUP to email, include calendly link to schedule meeting
+3 days
Move Deal to closed lost if response was not received
+7 days
Prospect into @atari and find two other folks who might support the deal
Clay
Assigned to Claygent
Draft contract for implementation team to review before legal
Sequence
Assigned to Sequence
Update our ICP criteria with forward deploy
Assigned to Operate
02

Open to Feedback

Every founder knows the script: talk to users, build product, repeat. ꩜

With Operate, Customer Feedback is a first-class object next to Deals, Companies, and People. Track upvotes, tie requests to revenue, and make sure you’re building what customers actually want (not what you scribbled down ).

Because feedback isn’t just “nice to have.” It’s your cheat code.

03

Fast, Not Furious

If the at work is one where you make a sale, the second best day is when something took half the time you expected.

A CRM should feel like that. Light, fast, frictionless. Most tools in clicks and drop-downs. We built one that gets out of your way so you can focus on what actually matters—moving deals forward.

˗ˏˋ Meet Operate ˎˊ-
3.1
Alpha
II.

TEAM OPERATE

We’re builders who care about the details. A few things about us:

  • We give a damn. About our craft, our customers, and the tiny details you may not notice but will absolutely feel.
  • We think elastically. Operate is home to the curious and the unconventional—people who don’t fit in boxes and don’t build inside them either.
  • We embrace tension. Between art and science, speed and depth, ideas and execution. That’s where the magic happens.

III.

WAITLIST

Request Early Access

Join our waitlist, it’ll be great. We’ll get back to you before you need to spend a second remembering what “Operate” is.

Yes, it’s a form

Operate

( ALPHA )

4.1
ABOUT

A CRM designed for sales, built for founders.
COLOPHON

Visual identity & website design by : Operate

Development & animation by : Alex Krasikov

Fonts: ‘Denim’ by Displaay, ‘Cinetype’ by Grilli Type

Styling: Tailwind

Framework: Next.js

UI: BaseUI

Last Updated: Sep 15, 2025, 06:26 PM · 008de2e

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